A worthy initiative

The Obama administration attempts to make the U.S. more energy-efficient

During a recent visit to Penn State University, University Park, Pa., President Obama introduced the Better Buildings Initiative—a multipronged effort designed to make commercial buildings 20 percent more energy-efficient during the next decade. By engaging and empowering the private sector, the Obama administration hopes to encourage investments for the upgrade of offices, stores, schools and municipal facilities, as well as universities, hospitals and other commercial buildings.

Specifically, the initiative aims to:

  • Achieve a 20 percent improvement in energy efficiency by 2020
  • Reduce companies' and business owners' energy bills by about $40 billion per year
  • Save energy by reforming outdated incentives and challenging the private sector to act

Roof systems—and roofing contractors—can be vital contributors to the ambitious goal of national energy efficiency and independence: Heightened roof system performance offers one of the most significant opportunities to increase building energy efficiency (and business for roofing contractors).