As I was saying …

Hitting it on the head

During the past few months, I have been getting reacquainted with the roofing industry and visiting with old friends. And I've noticed one thing that keeps coming up like moles in a Whack-a-mole arcade game: the workforce problem. I can hardly visit with a contractor from anywhere in the U.S. without addressing the topic—and then I ask some hard questions.

"What are you doing about it? Do you know NRCA can help?"

This is when I'm usually met with a blank stare. Ultimately, contractors often confess they haven't really tried anything other than placing advertisements in local newspapers and all too often are unaware of what NRCA can offer. It's time for an intervention.

If you are struggling to find workers, it's going to take significant involvement by you and your company—maybe more than you want to commit.