As I was saying …

So long, 2009


For many of us, 2009 brought a trifecta of bad events: The economy went south; the weather was calm; and the Yankees won the World Series. And yes, perhaps those are in the wrong order, tragedy-wise. In the grand scheme of things, it was a year to forget.

And yet companies in the roofing industry, with their magnificent resiliency, figured out ways to survive. Contractors did so by innovating and focusing more on reroofing, service and maintenance work. Manufacturers found new markets for old products and old markets for new products. The industry moved inexorably toward reshaping itself as more customers understood the green building movement not only is real but adds real value.

The year saw undeniable growth of government. Never mind the politics of it, the fact is that government, at all levels, grew larger, more powerful and more present. For the roofing industry, this meant a combination of good and bad news. The good news was more government work. The bad news was more government work.

Some banks that were "too large to fail" were bailed out. Size does matter; scores of smaller banks were allowed to go under. Cash became more of a king than in typical years as consumers and businesses relearned the importance of saving. Until some of that saved money finds its way back into capital investments, the roofing industry likely will remain sluggish.

The roofing industry felt the effects of globalism, too, as it watched a majority of the world's steel and cement make its way to China and India. Oil prices found more rational levels, but the roofing industry understands one political uprising can have a profound effect on the materials it uses.

It was a remarkably good year for your association. NRCA added more than 500 new members in trying times, a real testament to the power of collaboration. Members understand the industry performs best when its constituents work together.

And through it all, the industry remained, well, cheerful. Ours is an industry of optimists; we have no choice, really. This is especially true for those, including yours truly, who are Cubs fans. The industry had a bad year; the Cubs had a bad century. Tomorrow is, therefore, always brighter for us. And perhaps the Cubs are too big to fail, too. Here's to a better 2010.

Bill Good is NRCA's executive vice president.

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