Those of us of a certain generation (hint: We knew Roy Rogers before his name became a restaurant chain.) often don't know the difference between a tweet and a twit except, apparently, those who don't know how to tweet are twits.
That said, the whole social media movement simply cannot be ignored.
Not long ago, I had the opportunity to hear a presentation given by the information technology editor of The New York Times about how businesses can use social media. He told the story of his college-age daughter's friend who was visiting his home and asked to borrow a laptop to check out the latest news.
The editor obliged, of course, but decided to use his daughter's friend as a focus group of one. He asked her where, online, she went to look for news stories. The daughter's friend was dumbfounded by the ignorance of the question and said, condescendingly: "Ummm … Facebook."