As I was saying …

The industry remains resilient

The year 2010, much like 2009, has so far proved to be entirely unpredictable for our industry. Weather slowed work during the first couple of months but apparently created work for the following two. Then, the industry felt like it nearly came to a halt only to restart as summer began.

Ah, the joys of the U.S. roofing industry.

There are some lessons to be learned from this unpredictability—and from a changing marketplace.

For example, old business models don't work anymore. Roofing companies that simply relied on being low bidders in a new construction market have had to reinvent themselves; look at service, maintenance and reroofing markets; and, in some cases, create a sales force where none previously existed.

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