Editor's note: Following are the author's opinions. Views expressed are not necessarily those of NRCA.
Let's face it—the roofing business can be tough. Contractors who successfully set themselves ahead of the competition in terms of professionalism, quality and value are the ones who survive. Part of their success comes from the products they offer their customers. And adding residential metal roof systems as an option can help a contractor stand out from his competition.
In recent years, the metal roofing industry has seen increased opportunity for its products in the residential arena. In certain geographic regions, such as coastal and mountain areas, the use of metal roof systems is more prevalent than it has been in the past. My experience has shown me that anywhere there is an extreme climate, whether it's related to heat, wind, hail, snow or ice, increasingly more metal is being used.
The Metal Roofing Alliance (MRA) is projecting ongoing growth rates of 20 percent to 25 percent per year in terms of metal's share of the overall residential roofing market. If this is to be achieved, the metal roofing industry must continue its focus on consumer education and awareness. However, it also needs to increase its efforts in educating roofing contractors and distributors about current available products and how to correctly use those products. Perhaps the greatest opportunity lies in making sure the roofing industry knows the differences between various metal roofing products and the role those differences play in creating successful metal roof systems that meet homeowner needs. Following is some information to help you get started in the residential metal roofing market.