GAF wins awards for commercials
GAF, Wayne, N.J., has won two 2014 W3 Awards for its television commercials starring Jesse the Jack Russell Terrier. Awarded by the Academy of Interactive and Visual Arts, the W3 Awards honor outstanding websites, online marketing, mobile sites/apps, Web videos and social content. More than 4,000 entries were received, and GAF won a Gold Award and Best in Show Award, honoring only the top 1 percent of all work submitted.
In addition, GAF installed a new EverGuard Extreme® TPO roof system on its future headquarters in Parsipanny, N.J. During the tear-off, all the ballast, 660 cubic yards of expanded polystyrene and extruded polystyrene insulation and 130,000 square feet of EPDM were recycled. GAF also used the reroofing project as an opportunity to make a training video about how to properly remove and prepare commercial roofing materials for recycling. GAF plans to move its headquarters to Parsippany, N.J., in early 2015.