GAF campaign named a success
GAF, Wayne, N.J., announced its nine-month "Share What You Treasure" Facebook campaign was a success. The campaign featured documentary videos created by photographer and filmmaker James Minchin III showing what families treasure most under their roofs. Homeowners were invited to share what is protected under their roofs, and three were selected to star in their own webisodes, along with weekly gift card winners and one grand-prize winner receiving a $2,500 gift card to The Home Depot. The campaign resulted in more than 44 million impressions and 77,000 Twitter and Facebook engagements.
In addition, GAF won nine American Graphic Design Awards from Graphic Design USA magazine in a variety of categories, including Broadcast & Multimedia Design; Advertising; Sales Promotions; Direct Mail & Direct Response; and Brochures & Collateral. The awards recognize excellence in all forms of media.