Briefings

Manufacturer news

GAF featured on television show

GAF, Wayne, N.J., was featured on NBC's "The Ellen DeGeneres Show" Jan. 30 for its charitable work to help build a new home for the Conway family of San Diego. The family was chosen by DeGeneres after the family's daughter wrote a letter requesting show tickets for her parents. GAF has had an ongoing relationship with "The Ellen DeGeneres Show" and specifically was chosen for the project. GAF will be featured on several follow-up episodes; the air dates will be announced on GAF's Facebook page, www.facebook.com/GAFRoofing.

In addition, GAF has expanded its consumer outreach through a multiplatform advertising campaign based on A&E's "Duck Dynasty." GAF was featured on the television program Feb. 19; has digital advertising on the show's A&E website; and debuted its new national television commercial highlighting GAF Master Elite™ Contractors, GAF Premier Roofing Dealers and Pro-Grade™ Master Distributors during the Feb. 19 episode.

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