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Chem Link unveils new logo

Chem Link, Schoolcraft, Mich., has unveiled a redesigned logo meant to convey the company's commitment to innovation while meeting the challenging demands of the 21st century.

The new logo features an atom-like particle that arcs across the typography and includes the phrase "Polymer Innovation" in blue, emphasizing Chem Link's core capabilities in polymer chemistry. The logo's left-to-right motion is meant to convey action, movement into the future and energy; the blue and green colors emphasize the company's commitment to maintaining a healthy environment by developing solvent-free, nontoxic products.