Steve Pinkus

President and chief executive officer of Royal Roofing Co., Los Angeles.

Pinkus with his wife, Stephanie, and children, Aubrey and Daniel.

Professional Roofing: What is the most difficult roofing project you’ve performed?
Pinkus: Reroofing two side-by-side, three-tiered, seven-story office buildings in Los Angeles. To contain dust and debris, the 16-member crew removed and double-bagged 150 tons (136 metric tons) of hot-mopped, built-up roofing (BUR) materials per building. The crew then installed seven-layer BUR modified bitumen cap sheets over a perlite cover board with a low-fume asphalt product.

Why did you become a roofing contractor?
I started at Royal Roofing in 1980 as a commissioned salesman. By 1984, I was the company’s assistant manager, and by 1988, I was Los Angeles zone manager. That year, Royal Roofing’s owner and my mentor, Tom Beattie, began planning his retirement and gave Royal Roofing’s six key salesmen—including myself—the opportunity to become branch owners while paying off debt and purchase prices. We accomplished this goal, and in 1993, we reincorporated.