Focus

A new audience

This past summer, we began planning our editorial calendar for 2008 and realized Professional Roofing—and NRCA, for that matter—has much to offer an important segment of the roofing industry: roofing workers.

Professional Roofing's editorial team decided we should and would try to reach that audience and began putting together the special publication that mailed with contractors' April issue: Professional Roofing Workers. (If you aren't a contractor and didn't receive the special publication, it is available online at www.professionalroofing.net.)

Professional Roofing Workers will be, we hope, a valuable resource for roofing crews. It reinforces safety issues and addresses roof system installation, how to plan for retirement and what running a roofing contracting company really entails.

In addition, the winners of Professional Roofing's first Best of the Best Award are showcased in the special cover feature that illustrates how a career in roofing not only is viable but rewarding and challenging, as well.

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