We did it (again)!

Loyal Professional Roofing readers know every three years or so we tweak the magazine's design to remain fresh and continue to serve readers' needs as the industry evolves. This issue is the first of our latest iteration.

Some changes you will notice are the Briefings and New Ideas departments have broadened to include NRCA information, which previously was part of Resources. When new NRCA products are available, they will be included in New Ideas, and Briefings now includes NRCA news, as well as a calendar of NRCA and industry events.

In addition, Flashings stories will focus more on industry-specific breaking news, and the ever-popular Details has become its own department. Also, our feature layout has changed to a broad two-column format so the design is more open and feature articles are easier to read.

Professional Roofing's website,, has been updated to reflect the magazine's changes. As always, we encourage you to access, rate and comment on each issue's feature articles, columns and departments online. The website also continues to feature a Web exclusive section, which offers additional editorial and images related to Professional Roofing articles.

The redesign process began in 2010. After seeking input from NRCA's Communications Task Force and a third-party magazine expert and based on comments we have received from readers during the past three years, we had many lengthy discussions about how we could improve the magazine's content and aesthetics. We considered everything from the issue map to font types to revising the table of contents.

The redesign process culminated as this issue went to press May 12. As I write this, I am on maternity leave with my second child, so much credit goes to the editorial and design teams who saw this redesign process through to completion.

I hope you like what you see, and as always, please let me know what you think. We appreciate your feedback. You can reach me at or (847) 493-7555.

Ambika Puniani Baily is editor of Professional Roofing and NRCA's senior director of communications.


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