There is an adage in the Quran that states, "If you don't know where you're going, any road will take you there."
Do your customers know why you're in business? Do your employees? Do you? The easy answer is, "To make money!" Frankly, though, it's not always that simple.
Before you can answer these questions, you need to know your vision for your company and be able to express the passion you have for doing what you do every day that affects the lives of many people.
To develop a vision, you have to start somewhere, and strategic planning can help get you started.