During the 1800s, Atlanta's Midtown area was known for its attractive mansions lining Peachtree Street. Following World War II, people left the city for the growing suburbs. By the 1960s, Midtown was known for its blocks of underused land.
During the 1970s, urban investors reclaimed the neighborhood and began a renaissance. Since 1978, Midtown Alliance, a nonprofit organization and coalition of leading businesses and community leaders, has facilitated Midtown's progress, transforming the area into an urban "live-learn-work-play" community. Midtown now is a vigorous blend of businesses, residences, hotels, restaurants, pedestrian-friendly sidewalks, and cultural and retail destinations.
In 1997, Midtown Alliance created "Blueprint Midtown," a living document guiding Midtown's growth that has stimulated dramatic changes in the area. Blueprint Midtown Phase I began in 1997 and was the single-largest rezoning effort in the city's history. Blueprint Midtown Phase II began in 2003 and included additional retail space, public transportation and parks.
After extensive changes to the Midtown area during the past decade, the blueprint was updated for Phase III in 2016 and 2017, including renovating the roof systems on AT&T Midtown Center. Having developed a successful client relationship with AT&T for more than 30 years, Klein Contracting Corp., Doraville, Ga., was selected as the roofing contractor for the project.