NRCA offers marketing resources
Marketing Strategies for Roofing Contractors is based on surveys of commercial and residential contractors and will guide you through a step-by-step process to develop a comprehensive marketing plan for your company, including steps to evaluate your current business, conduct research and develop an effective marketing strategy.
Profitable Sales: A Contractors Guide offers practical advice about how to be an effective salesperson. Topics include taking a lead over the telephone; sales calls; training and motivating sales staff; addressing customer concerns; and four basic questions you must answer to make a sale.
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