National Roofing Week 2018

The fifth National Roofing Week was an outstanding event

It's been five years since NRCA launched National Roofing Week, and during that time, the event has transformed into a widespread celebration of the industry, its workforce and the work it does (both paid and unpaid). Each year, I am astounded by the depth of charitable giving the industry engages in, as well as the pride company owners have not only in the work they do but also in the workers they employ.

This year, member participation in the National Roofing Week social media campaign far exceeded previous years. For example:

  • The crowd-sourced Thunderclap campaign saw a 20 percent increase.
  • Overall member participation was up 7 percent.
  • Facebook post reactions, comments and shares were up 364 percent, and Facebook clicks increased 77 percent.
  • Twitter activity increased 30 percent.

National Roofing Week sponsors included ABC Supply Co. Inc., Beloit, Wis.; A.C.T. Metal Deck Supply, Aurora, Ill.; CHEM LINK Inc., Schoolcraft, Mich.; Duro-Last® Inc., Saginaw, Mich.; Flashco, Santa Rosa, Calif.; GAF, Parsippany, N.J.; Insulfoam, Puyallup, Wash.; KM Coatings, Phoenix; National Women in Roofing; Polyglass U.S.A. Inc., Deerfield Beach, Fla.; and SOPREMA® Inc., Wadsworth, Ohio. NRCA thanks them for their support.

In addition, National Roofing Week included a children's art contest sponsored by A.C.T. Metal Deck Supply and the International Roofing Expo® (IRE). The art contest promoted awareness of the importance of having a roof and the importance of professional roofing contractors to grade school-age children. The contest was open to children in grades 1-8 who are relatives of NRCA members and their employees. Children were asked to imagine what roofs will look like in the future. This year, NRCA received the most entries to date for the contest, and the number of people who voted online for the people's choice winners was in the thousands.