As the roofing industry continues its march toward creating and installing energy-efficient and environmentally friendly roofing products and roof systems, it's important to realize much of the efforts are in response to increased demand from the building owner and design communities.
For example, The American Institute of Architects (AIA), Building Owners and Managers Association (BOMA) and National Association of Home Builders (NAHB) have launched extensive outreach programs centered on energy efficiency and environmental issues. And these outreach programs directly can affect what consumers and building owners demand from roofing products.
AIA is perhaps one of the more dedicated organizations to the green movement. The group of more than 80,000 members has committed itself so thoroughly to the green building movement that this year's theme for its national convention, to be held next month in San Antonio, is sustainability.