Sales and marketing are combined in the business world for a good reason. For true business success, a company needs to have sales and marketing plans that work together. Even more important, sales and marketing teams need to work closely together to find success throughout the life of a lead to convert the lead into a customer.
By equipping your sales team with strong sales and marketing tools that are consistent throughout all your marketing initiatives, your customers are exposed to a solid, unified branding experience. This creates an overall sense of trustworthiness and security during and after the sales process that helps transform customers into promoters of your company.
The customer experience
It may seem obvious, but the better your company can make the overall experience for your customer, the higher the likelihood your sales team will be able to close a sale. The customer experience starts when a potential customer is first exposed to your roofing company, often through your company's website. The journey continues when that potential customer is converted to a lead and eventually progresses to a sales call.