What to watch

Leveraging trends can help you spring ahead of the competition and grow your business

After a long winter, March signifies the resurgence of the roofing season and a renewed focus on securing jobs. Whether you are preparing bids to fill up your docket or working through a backlog of jobs, now is the time to grow your business.

Yet the reality remains that replacing or purchasing a roof isn't a welcome expenditure for most homeowners. One undeniable—but understandable—trend across the roofing industry is homeowners are holding onto their roofs as long as possible. Much like how they approach cars, many consumers are opting to repair their roofs instead of buying new ones.

Inevitably, the time will come when a homeowner needs to purchase a new roof. Given the financial investment and long-term implications of this important decision, homeowners want to avoid making mistakes. From hiring a roofing professional to selecting the right roof system, consumers want to feel confident about making decisions that will have positive long-term effects.

As a result, homeowners want to work with roofing contractors who can provide insights into the latest innovations and products. To help your company gain a distinct advantage over the competition and generate more business, it is important to be aware of the prevailing industry trends and how they can positively affect your business.