Many roofing contractors operate in reactive sales environments. Every project opportunity is based on responding to a request for bids. Inexperienced contractors tend to rely on low prices to win projects, but more experienced contractors realize price is only one of several elements necessary to win a job.
Beyond the quality of your bid, you should try to move from a reactive sales environment toward a more proactive position.
Products and services
As part of your sales management effort, you should ask yourself three important questions, the first being: Why do my customers choose my company?