The art of questions

When people have a conversation, their questions and answers go through filter systems and are affected by personal slants of perception. For this reason, asking questions and analyzing answers can become tricky.

However, knowing how to properly ask and answer questions can help you improve communication with clients and prospects.


According to the Massachusetts Institute of Technology's (MIT's) Teaching and Learning Laboratory, Cambridge, Mass., a good question is relatively short, clear and unambiguous. To be effective, ask only one question at a time. A string of questions most likely will confuse your prospect or client.

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