Do your customers know why you're in business? Do your
employees? Do you? The easy answer is, "To make money!" Frankly,
though, it's not always that simple.
Before you can answer these questions, you need to know your
vision for your company and be able to express the passion you have
for doing what you do every day that affects the lives of many
To develop a vision, you have to start somewhere, and strategic
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