It's been said you can lead a horse to water, but you can't make
it drink. Well, it seems the roofing industry is standing in front
of a trough and becoming thirsty. As one of the oldest construction
trades—and one that often has been skeptical of new
techniques and systems—the roofing industry is ready to
embrace the green building movement, let go of some of its
hesitancy and welcome new opportunities.
At the 2007 International Roofing Expo held in March in Las
Vegas, the trade show was full of exhibitors showing off products
that address current demands for energy efficiency and
sustainability, as well as environmentally friendly products.
It's obvious the demand for green building exists, and many
roofing professionals and manufacturers are willing to meet that
demand—not only through green roof systems but through
reflective coatings, more efficient insulation, innovative design
and quality application, and better and more frequent roof...
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