Many business owners believe they need a trifold brochure to
market their companies, but this is not true. What your potential
customers need to know is how your company is different from the
rest. A typical brochure simply confirms your company is the same
as your competitors.
A brochure is not likely to grab your prospects' attention, hold
it and demonstrate how your company is uniquely qualified to solve
their problems. If you want your marketing materials to accomplish
these things, they must include more information.
Your prospects are likely to believe your company is a lot like
any other roofing company. On the surface, they are
correct—you install roof systems on buildings, as do your
competitors. But the difference lies in the way you provide your
service, your experience, the way you communicate, your
professionalism, your training, your safety checklist and your
story. This is the information you need to share with your
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