NRCA offers marketing resources
NRCA offers the
following marketing resources to help roofing contractors promote
their services, warranties and NRCA membership.
Marketing Strategies for Roofing
Contractors is based on surveys of commercial and
residential contractors and will guide you through a step-by-step
process to develop a comprehensive marketing plan for your company,
including steps to evaluate your current business, conduct research
and develop an effective marketing strategy.
Profitable Sales: A Contractors
Guide offers practical advice about how to be an
effective salesperson. Topics include taking a lead over the
telephone; sales calls; training and motivating sales staff;
addressing customer concerns; and four basic questions you