May 2008

| NRCA Resources

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NRCA offers marketing resources

NRCA offers the following marketing resources to help roofing contractors promote their services, warranties and NRCA membership.

Marketing Strategies for Roofing Contractors is based on surveys of commercial and residential contractors and will guide you through a step-by-step process to develop a comprehensive marketing plan for your company, including steps to evaluate your current business, conduct research and develop an effective marketing strategy.

Profitable Sales: A Contractors Guide offers practical advice about how to be an effective salesperson. Topics include taking a lead over the telephone; sales calls; training and motivating sales staff; addressing customer concerns; and four basic questions you must...

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