Many roofing contractors operate in reactive sales environments.
Every project opportunity is based on responding to a request for
bids. Inexperienced contractors tend to rely on low prices to win
projects, but more experienced contractors realize price is only
one of several elements necessary to win a job.
Beyond the quality of your bid, you should try to move from a
reactive sales environment toward a more proactive position.
As part of your sales management effort, you should ask yourself
three important questions, the first being: Why do my...
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