During his too-short life, Dan Cohen made a lot of good
decisions but none better than when he became the executive
director of the Arizona Roofing Contractors Association (ARCA). A
former roofing contractor (his company appropriately was named Road
Runner Roofing Co.), Dan found his real calling in association
He took a rather typical state association and infused it with
energy and passion, almost single-handedly putting it on the map as
one of our industry's finest associations. He did this through a
combination of stubbornness and persistence that, I'm quite sure,
resulted in some members paying their dues just so they wouldn't
have to take another one of his calls.
Persistence can be a virtue, but there are other lessons to be
learned from Dan's tenure at ARCA. He understood the value of
having suppliers involved in the association not just for
sponsorship money but to help with membership development,
convention planning and lobbying. Contractors and suppliers in
Arizona have a special relationship, and a lot of it has come about
because of their mutual involvement with ARCA.
Dan also was smart enough to get the right people involved with
ARCA as its leaders. Former ARCA presidents are the "who's who" of
the roofing industry in the state; Dan understood you can't build
an effective organization without the...
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