In these times of economic uncertainty and budget cuts, one of
the first places NRCA and other associations are looking
to save money is in the international arena. Travel is expensive;
meetings are time-consuming; and progress often is impossible to
measure in weeks or even months.
And yet there are constant reminders of the value of our
engagement with the international roofing community.
The most recent reminder came in the form of a trip organized by
Performance Roof Systems Inc., Kansas City, Mo., for contractor
members of the Center for Environmental Innovation
in Roofing. That trip occurred in October; the group had the
opportunity to visit a number of job sites in Belgium and
We saw cool roofs, vegetative roofs and photovoltaic roofs. We
learned a lot about the economic incentives already in place in
most parts of western Europe, and we learned there are a lot of
roofing projects in the pipeline that will incorporate innovative
technologies. And when I say a lot, I mean work involving tens
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