December 2008
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Staying engaged globally | As I was saying …

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Staying engaged globally

by Bill Good
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In these times of economic uncertainty and budget cuts, one of the first places NRCA and other associations are looking to save money is in the international arena. Travel is expensive; meetings are time-consuming; and progress often is impossible to measure in weeks or even months.

And yet there are constant reminders of the value of our engagement with the international roofing community.

The most recent reminder came in the form of a trip organized by Performance Roof Systems Inc., Kansas City, Mo., for contractor members of the Center for Environmental Innovation in Roofing. That trip occurred in October; the group had the opportunity to visit a number of job sites in Belgium and France.

We saw cool roofs, vegetative roofs and photovoltaic roofs. We learned a lot about the economic incentives already in place in most parts of western Europe, and we learned there are a lot of roofing projects in the pipeline that will incorporate innovative technologies. And when I say a lot, I mean work involving tens of...



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