Although the world economy is in another recession, the good
news is recessions are a logical phase in every business cycle.
Rather than fear a recession, you should actively position your
company to leverage the next logical steps in the economic flow:
innovation and corporate growth. Following are four ways to
proactively move your company into a position to achieve higher
levels of corporate value.
Many business owners cling far too long to their service
offerings hoping new customers will be found to revive ailing
revenues. But with revenues slowing, business owners are in an
ideal position to invest in simple forms of market research and
predictive environmental analysis.
Your customer marketplace is always evolving—usually in
response to economic factors. Where will your new customers come
from? What services will be needed to satisfy the evolving
marketplace? How can you prepare your offerings portfolio for
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