The point of etiquette is not to impress people but to make them
feel at ease, says Jill Bremer, a certified image consultant with
Bremer Communications, an etiquette consulting firm in Oak Park,
Ill. And how you put people at ease depends on the situation.
"In life, we all have a variety of roles," she says. "We play
different parts at different times. These different parts call for
different costumes and scripts. How you speak, act and dress depend
on which role you're playing. [They] also depend on the setting
and, especially, your audience."
In other words, you would dress and act differently for dinner
at a four-star restaurant with a potential client than you would on
a rooftop with your workers. In either scenario, your attention to
detail could determine whether your "audience"—a potential
client or employee—applauds your performance.
Practicing proper etiquette won't win you any awards, but it
will give you an edge among clients, colleagues, employees and
others who could affect your company's bottom line. In short,
manners matter. The following primer on business etiquette aims to
help you and your company set...
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