Homeowners throughout the U.S. likely can agree the 2010-11
winter was one of the worst in recent memory. Snow piled up from
New York to Dallas with the Northeast experiencing brutal storms
weekly and sometimes daily. The extreme weather events have left
many roof systems needing repair or replacement.
Roof system replacement typically is a nondiscretionary budget
item. Homeowners do not have much choice: Replace their aging or
storm-damaged roofs or face major consequences. This is a primary
reason why residential reroofing remains a viable profession as
demand for new home construction remains stagnant in many parts of
Furthermore, with resale home prices still low, many homeowners
are being forced to hold on to their properties longer than they
intended and are facing decisions on capital costs, such as
reroofing, which they might otherwise have left for the next owner
Although many homeowners contact you out of necessity, to
prosper you must present them with a high level of service. You
must compete for individual homeowner business on a job-by-job
basis; listen to homeowners and understand their wants and needs;
and be an expert at identifying, recommending and delivering
products to satisfy...
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