Fifteen years ago, The Roofing Industry
Alliance for Progress was formed; its goals were to improve the
roofing industry by funding research and educational programs;
provide timely and forward-thinking responses to major economic and
technological issues affecting the industry; and enhance the
industry's long-term viability and attractiveness to roofing
Since then, the Alliance has funded
more than $3 million in research, educational and technical
projects. It now is focusing on strengthening its identity and
making itself more visible within the roofing industry.
During the Alliance meetings in
April, For Momentum LLC, Atlanta, a marketing agency aimed at
strengthening business and enhancing nonprofit funding, held a
half-day workshop to help Alliance members
clarify the organization's mission and identify items to pursue.
From those meetings, the Alliance Strategic Leadership...