December 2011
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A new approach

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The Roofing Industry Alliance for Progress strengthens its identity within the roofing industry

by Beth Wang
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Fifteen years ago, The Roofing Industry Alliance for Progress was formed; its goals were to improve the roofing industry by funding research and educational programs; provide timely and forward-thinking responses to major economic and technological issues affecting the industry; and enhance the industry's long-term viability and attractiveness to roofing workers.

Since then, the Alliance has funded more than $3 million in research, educational and technical projects. It now is focusing on strengthening its identity and making itself more visible within the roofing industry.

Revitalization

During the Alliance meetings in April, For Momentum LLC, Atlanta, a marketing agency aimed at strengthening business and enhancing nonprofit funding, held a half-day workshop to help Alliance members clarify the organization's mission and identify items to pursue. From those meetings, the Alliance Strategic Leadership...



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