In 1996, one of the big issues facing the industry was how to
attract, train and keep workers. The Alliance engaged the
Gallup Organization to conduct a study of workers—current and
previous—and the findings helped change the way we think
about our industry.
Entry-level roofing workers, the Gallup Organization concluded,
want and expect career-path training. They also want and expect to
be contributing members of a working team. The company also
concluded roofing foremen, in most cases, are the key to
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