December 2011

Revisiting the Alliance | As I was saying …

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Revisiting the Alliance

by Bill Good
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The Roofing Industry Alliance for Progress is one of the roofing industry's great (if less well-known) success stories and recently has taken steps to make itself even more of a force.

Formed in 1996, the Alliance was created as a forum for leaders from all roofing industry segments to address current and future issues, creating a permanent endowment fund to allow for ongoing financing.

In 1996, one of the big issues facing the industry was how to attract, train and keep workers. The Alliance engaged the Gallup Organization to conduct a study of workers—current and previous—and the findings helped change the way we think about our industry.

Entry-level roofing workers, the Gallup Organization concluded, want and expect career-path training. They also want and expect to be contributing members of a working team. The company also concluded roofing foremen, in most cases, are the key to training...

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