Ten miles out of Memphis International Airport, Memphis, Tenn.,
all westbound planes bank and level out over GreenTech Automotive
(GTA) Inc.'s Horn Lake, Miss., factory.
Recognizing the long-range visibility and untapped market of
window passengers who fly along the same path every day, GTA hired
RoofAds, Woodside, Calif., to superimpose GTA's logo over its
factory's 380,000-square-foot roof. RoofAds then applied two coats
of Henry® Co.'s 558 Water-Based Aluminum Roof Coating. The
project took five days to complete—one to power wash the area
and create the outline grid and four days to paint the sign. The
installation was cleared by the Federal Aviation Administration and
Department of Transportation.
Now, passengers seated on the right side of planes can see the
feng shui-inspired logo.
To submit a photo for Close-up, e-mail email@example.com
or mail a photo to Professional Roofing Attn.: Close-up,
10255 W. Higgins Road, Suite 600, Rosemont, IL 60018. Submittals
should include a photo, as well as a description or background for
the photo. A $100 gift card will be awarded for the photo that is
chosen to be featured in Close-up.