If you haven't done so, it is time to take your business to the
next level and focus on an online presence. The Internet has taken
another step forward as a communication tool for businesses, and if
you don't join the online community now, you will miss a pivotal
opportunity for your company. Although this may seem like a
daunting concept if you have not yet fully explored opportunities
on the Internet, making an effort toward creating or improving your
company's website and online marketing can positively affect your
During a study conducted in 2011 by my company, 1&1 Internet
Inc., Chesterbrook, Pa., of which 2,000 U.S. adults were surveyed,
we found 35 percent of customers don't choose companies with poor
websites or those lacking an online presence. Unfortunately,
small-business owners often are overwhelmed by the idea of creating
a website and lose opportunities to lure new customers online.
Web hosting is a growing industry that focuses on various tools
for using the Internet to fit different budgets, skill sets and
strategies. For business owners and service providers who still are
offline because they find the idea of marketing on the Internet
and/or creating a website intimidating, it is time to explore
different avenues for growth and success.
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