Those of us of a certain generation (hint: We knew Roy Rogers
before his name became a restaurant chain.) often don't know the
difference between a tweet and a twit except, apparently, those who
don't know how to tweet are twits.
That said, the whole social media movement simply cannot be
Not long ago, I had the opportunity to hear a presentation given
by the information technology editor of The New York Times
about how businesses can use social media. He told the story of his
college-age daughter's friend who was visiting his home and asked
to borrow a laptop to check out the latest news.
The editor obliged, of course, but decided to use his daughter's
friend as a focus group of one. He asked her where, online, she
went to look for news stories. The daughter's friend was
dumbfounded by the ignorance of the question and said,
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