February 2003
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On a mission | Focus

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On a mission

by Ambika Puniani Bailey
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About one year ago, we began the process of redesigning Professional Roofing. We started by asking ourselves: What needs to change, and why? We were committed not to change merely for the sake of changing.

We wanted to improve the magazine so it would continue to meet your needs. This realization caused us to revisit and revise our mission statement, which now reads: "Professional Roofing's mission is to inform, educate and engage readers by providing timely, useful information and focusing on quality, innovation and responsiveness to readers' needs to help every roofing professional succeed."

Once we revised the mission, all decisions regarding the redesign were driven by it.

To help you quickly find the articles you want to read, we have reformatted our table of contents to give you more information about features and columns, as well as expanded...



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