August 2012

Get stuck in traffic

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Improve your online communications with marketing methods to boost website traffic

by Kelly Meeneghan
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Don't be shy. In the business world, those who speak up and take initiative are the ones your customers hear. If you sit back with minimal effort, the world will pass you by.

This most certainly applies to the Internet, where anything and everything always is accessible. But availability of information does not equate to immediate attention. Businesses especially need to work toward communicating online with their customer base while creating interest and perhaps intrigue in what they offer.

As a roofing professional, you rely heavily on others to trust your skills and industry competency. Therefore, the least you can do for clients—and your reputation—is to truly put an effort into expanding your touch points with the public and use the many opportunities online for sharing your skills.

A business website creates a designated space for you to tout the positive attributes of your services. It is a platform to express your unique selling points with target audiences while also providing an information resource that always is available. To maximize awareness, communication and outreach, online marketing initiatives become important steps for business growth. Opportunities with search engines such as Google,™ online listings in virtual directories, social media and even analytical data about website activity all can extend...

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