It wasn't long ago roof membranes had one function—to keep
the elements out of buildings. As time has passed, technologies
have evolved and societal needs have changed. Now, these same roof
membranes are called upon to do more. Some roofs have become
"green"; many roofs have become white. And any roof that is not yet
green or white will probably go the way of the Dodo bird with time
and new government regulations.
If you haven't noticed, society and the roofing industry are
focusing on environmental friendliness and energy consciousness,
which poses a question: Does the roofing industry need a new class
of product to meet the coming demands of society and, ultimately,
our clients? The answer, so far, has been no. The manufacturing
side of the industry has responded by adapting long-standing
products to meet this new demand.
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