During the past 15 years, reflective, or "cool," roofs have been
promoted as an effective way for building owners to save energy and
lower utility costs while reducing a building's carbon footprint.
The belief white roofs always are the most environmentally friendly
and energy-efficient choice is widely accepted. There are even
white roofing mandates for commercial buildings at the state and
local government levels. Cool roofs are seen as a quick, low-cost
solution to reduce global carbon emissions, in turn affecting
climate change. However, cool roofs are not a quick fix for climate
change and may actually increase energy consumption in certain
Adding to the popular belief reflective roofing is a quick fix
for climate change and the best way to achieve energy savings,
institutions and researchers have promoted reflective roofing
regardless of geographic location. Cool roofing has been touted as
an easily attainable method for achieving energy savings, climate
zone or insulation levels notwithstanding.
Despite the promotion of the cool roof concept, roofing
professionals know different geographic areas, climates and weather
conditions require different types of roof systems. Despite what
theories may suggest, there is not a one-size-fits-all roofing
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