As an experienced roofing contractor, you know a new roof system
offers homeowners enhanced protection, performance and comfort.
However, if you don't take time to specifically explain these
benefits to your customers, you may be overlooking additional
opportunities for profitability.
Integrated roof system components specifically are designed to
work together to protect the home they shelter. By educating
homeowners about how and why these components combine to offer
excellent protection for their homes, you position yourself as an
expert and create the potential for greater business growth. The
following tips will help maximize your roof system knowledge to
secure more sales.
Before providing an estimate and committing to a specific roof
system, make certain you have thoroughly evaluated the current roof
system. Diagnose problem areas, vet several solutions and, if
necessary, take pictures before discussing your recommendation. Be
sure to talk through your thought process with the homeowner so he
or she understands ...
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