February 2014

| Briefings

Briefings not ratednot ratednot ratednot ratednot rated

Be the first to comment

Manufaturer news

GAF campaign named a success

GAF, Wayne, N.J., announced its nine-month "Share What You Treasure" Facebook campaign was a success. The campaign featured documentary videos created by photographer and filmmaker James Minchin III showing what families treasure most under their roofs. Homeowners were invited to share what is protected under their roofs, and three were selected to star in their own webisodes, along with weekly gift card winners and one grand-prize winner receiving a $2,500 gift card to The Home Depot. The campaign resulted in more than 44 million impressions and 77,000 Twitter and Facebook engagements.

In addition, GAF won nine American Graphic Design Awards from Graphic Design USA magazine in a variety of categories, including Broadcast & Multimedia Design; Advertising; Sales Promotions; Direct Mail & Direct Response; and Brochures & Collateral. The awards recognize excellence in...

To read the article in its entirety, please log in or register (registration is free).

Log in or register for FREE access to this article and other Professional Roofing online content.

Not a professionalroofing.net user?

Register now for free access
  • Full access to every article
  • Online Web exclusive information
  • Photo gallery
  • Breaking news
  • Online classified ads

Already a professionalroofing.net user?

Log in now

User name:



Login help
Click here to have your user name and password emailed to you.

Comments (0) Login to post a comment or rating
There are no comments posted.