February 2014
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The 10th International Roofing Expo® | As I was saying …

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The 10th International Roofing Expo®

by Bill Good
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It's hard for some of us—well, OK, me—to believe, but the 2014 International Roofing Expo (IRE) is the 10th one following 118 years of NRCA's convention and exhibit.

NRCA made the decision to sell the event to Hanley Wood Expositions in 2004, following a long, deliberative process. The decision arose out of NRCA's strategic planning discussions when it was determined operating a trade show—then representing nearly one-third of NRCA's total revenues—was not necessarily part of NRCA's core mission. Instead, it was felt NRCA resources would be better used providing services members could use every day, such as training programs, technical publications and safety manuals.

In addition, we believed a company such as Hanley Wood could bring economies of scale to bear on a show like ours, providing greater value for attendees and offering services that were beyond the reach of NRCA at the time. This has proved to be the case.

As you walk around the convention center at the Mandalay Bay Resort & Casino this month in Las Vegas, you'll notice lots of things that simply weren't there before 2004. You'll find a more sophisticated registration process, far more educational program offerings, an opening general session and a series of hands-on product demonstrations. All in all, we think...



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