In Henry V, Shakespeare wrote about "the singing masons
building roofs of gold." Although this assessment of roofing may
oversimplify the current complex reality, contractors responding to
The National Roofing Contractors Association's 2002-2003 Annual
Market Survey revealed an overall confidence that bodes well for
2003. The information respondents supplied may not tell you how to
turn roofs into gold, but it can help decision making become a less
The Gary Siegel Organization, a Chicago-based independent
opinion research firm, conducted the study and aggregated
individual, confidential responses into a finely detailed picture
of the current roofing industry. As in previous years, survey
questions addressed a wide range of issues related to low-slope
(commercial) and steep-slope (residential) sales, equipment
purchases and material preferences, among other topics.
"It's a difficult survey to which to respond," says Gary Siegel,
president of The Gary Siegel Organization, who has overseen the
research for the past four years. "We're not just asking for
opinions. People have to take the time to pull out their
Questionnaires were sent to 2,043 NRCA members and 2,058
nonmembers, yielding a response rate of 16 percent among the former
and 6 percent among the latter. Of the 4,101 contractors surveyed,
about 11 percent—447—responded, which is slightly
better than the previous year's survey. The consistency of the
responserate means the data offer reliable reflections of industry
trends. However, because respondents did not answer every question
posed, the number of responses varies for each question. Also, some
figures were rounded, so the results in each category may not equal
100 percent. As a result of these issues, the survey is not a
definitive representation of the...
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