It's often said, "The grass is always greener on the other
side." This phrase has additional appeal during lean times,
especially when "green" has the face of George Washington.
A recession tends to bring out the entrepreneur in everyone.
Business owners see opportunities in areas they haven't considered,
and business models are turned upside down. Often, declining
revenues in one market spark creativity and inspiration to try
something new or diversify. Finding ways to leverage your existing
experience to tap into a more lucrative market is a matter of
defining your company's competitive advantage in a new way.
Many roofing contractors have responded to the recession by
evaluating ways to apply their skills in new markets. D.C. Taylor
Co., a national roofing contractor based in Cedar Rapids, Iowa, has
had a huge swing in business during...
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