To achieve long-term success as a professional roofing
contractor, you have to focus on two fundamental business
principles: performing quality work and making money. But
performing quality work alone won't ensure success, especially in
today's ultra-competitive business environment where consumers'
expectations for quality and service are at an all-time high.
In addition to focusing on quality, the degree to which your
company is successful—and profitable—can be determined
by how effective it is at one essential business
component—marketing. This especially is true in the roofing
industry where it is not uncommon for roof system purchasers to
view all roofing contractors as being basically the same.
NRCA receives thousands of calls and hundreds of thousands of
visits to its Web site each year from consumers looking for roofing
information and professional roofing contractors. The association
provides consumers with numerous information sources to assist them
in identifying and fulfilling...
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