March 2004
Search    

Marketing matters

Marketing matters 5 stars5 stars5 stars5 stars5 stars

NRCA offers contractors insight into enhancing their marketing plans

by Carl Good
Be the first to comment


To achieve long-term success as a professional roofing contractor, you have to focus on two fundamental business principles: performing quality work and making money. But performing quality work alone won't ensure success, especially in today's ultra-competitive business environment where consumers' expectations for quality and service are at an all-time high.

In addition to focusing on quality, the degree to which your company is successful—and profitable—can be determined by how effective it is at one essential business component—marketing. This especially is true in the roofing industry where it is not uncommon for roof system purchasers to view all roofing contractors as being basically the same.

NRCA efforts

NRCA receives thousands of calls and hundreds of thousands of visits to its Web site each year from consumers looking for roofing information and professional roofing contractors. The association provides consumers with numerous information sources to assist them in identifying and fulfilling...



To read the article in its entirety, please log in or register (registration is free).

Log in or register for FREE access to this article and other Professional Roofing online content.

Not a professionalroofing.net user?

Register now for free access
  • Full access to every article
  • Online Web exclusive information
  • Photo gallery
  • Breaking news
  • Online classified ads

Already a professionalroofing.net user?

Log in now

User name:

Password:

 


Login help
Click here to have your user name and password emailed to you.




Comments (0) Login to post a comment or rating
There are no comments posted.

NRCA NRCA