I'd be lying if I said NRCA's leadership and staff were not a
little nervous before going to Orlando, Fla., for the 2005
International Roofing Expo and NRCA's 118th Annual Convention. Just
as others in the industry, NRCA's board of directors, Executive
Committee and staff members wondered how the trade show, now
handled by Hanley Wood, LLC, Washington, D.C., would go. NRCA's
leadership and staff asked themselves: How would it be different?
Would it be better or worse? Would attendance increase?
I'd also be lying if I said planning NRCA's 118th Annual
Convention was easy now that the exhibit and educational portions
no longer are NRCA's responsibility. NRCA tried reformatting its
annual breakfast and dinner—all while trying to stay within
the time constraints imposed by trade-show hours and educational
sessions. Although the association didn't want to lose all sense of
tradition, changes needed to be made. But which ones?
However, the doubts and worries soon subsided.
Hanley Wood staged a professional, well-attended
convention—the trade-show floor had good traffic, and most of
the educational sessions were packed. In addition, attendees and
exhibitors reported positive convention experiences. Hanley Wood
reported attendance numbers increased nearly 30 percent from 2004
and exhibitor numbers posted about a...
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