April 2005

Surveying the roofing market

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NRCA's latest market survey shows 2004 was a solid year for roofing contractors

by Carl Good
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As many NRCA members and roofing professionals know, NRCA revamped a number of its programs during 2004, and the association's market survey was no exception. NRCA condensed its annual market survey to focus on those roofing market areas most important to roofing contractors: squares of installed roof systems; sales of types of roof systems for low- and steep-slope new construction, reroofing, and repair and maintenance work; and overall sales volume trends.

NRCA first attempted to gather data for the survey by asking about 2,000 NRCA member and nonmember roofing contractors in September 2004 to respond to an online survey and compare their experiences from 2003 and 2004. Although NRCA hoped it would receive enough online responses to complete the report, this was not the case.

NRCA then mailed the survey questionnaire to the same group of contractors and received a total of 199 responses for a response rate of 10 percent—enough to provide sufficient information for the report. However, NRCA's market survey is not a statistically valid analysis of the roofing market; it is intended only to provide feedback from contractors about annual trends in sales volume, squares and the types of roof systems installed.

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