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Ten miles out of Memphis International Airport, Memphis, Tenn., all westbound planes
bank and level out over GreenTech Automotive (GTA) Inc.'s Horn Lake, Miss., factory.
Recognizing the long-range visibility and untapped market of window passengers who
fly along the same path every day, GTA hired RoofAds, Woodside, Calif., to superimpose
GTA's logo over its factory's 380,000-square-foot roof. RoofAds then applied two
coats of Henry® Co.'s 558 Water-Based Aluminum Roof Coating. The project took five
days to completeone to power wash the area and create the outline grid and four
days to paint the sign. The installation was cleared by the Federal Aviation Administration
and Department of Transportation.
Now, passengers seated on the right side of planes can see the feng shui-inspired
To submit a photo for Close-up, e-mail firstname.lastname@example.org
or mail a photo to Professional Roofing Attn.: Close-up, 10255 W. Higgins Road,
Suite 600, Rosemont, IL 60018. Submittals should include a photo, as well as a description
or background for the photo. A $100 gift card will be awarded for the photo that
is chosen to be featured in Close-up.